Lighthouse
An omni-channel broker that lets seniors understand, buy, and optimize Medicare insurance products from multiple carriers.
Problem
Too many complex options to choose from.
Too many complex choices when selecting Medicare plans.
Information overload with little clarity on what to trust.
Seniors struggle to find unbiased information, and even broker interactions can feel sales-oriented.
Confusing jargon makes plans hard to understand.
"Part A, Part B, and Part C"
In-depth interviews with over 60 users.
40+
Seniors from 55 to 75yrs old
4
Medicare brokers/agents
15
Healthcare experts including MDs
"Choosing the right Medicare way too complex, I just followed the crowd. I’m not sure if that’s the right thing to do, but it’s what I ended up doing."
Solution
Too many complex choices when selecting Medicare plans.
Guided learning and buying process.
Provide users with step by step shopping process with multi media education sources.
Highly personalized experience.
Delivers personalized experience tailored to each user's health, financial, and lifestyle profile.
One click bundle enrollment.
Buy Medicare plan bundle from different carriers in one seamless transaction, no repeated applications.
Feature prioritization & Product roadmap
Lighthouse
An omni-channel broker that lets seniors understand, buy, and optimize Medicare insurance products from multiple carriers.
Problem
Too many complex options to choose from.
Too many complex choices when selecting Medicare plans.
Information overload with little clarity on what to trust.
Seniors struggle to find unbiased information, and even broker interactions can feel sales-oriented.
Confusing jargon makes plans hard to understand.
"Part A, Part B, and Part C"
In-depth interviews with over 60 users.
40+ Seniors from 55 to 75yrs old
4 Medicare brokers/agents
15 Healthcare experts including MDs
"Choosing the right Medicare way too complex, I just followed the crowd. I’m not sure if that’s the right thing to do, but it’s what I ended up doing."
Solution
Too many complex choices when selecting Medicare plans.
Guided learning and buying process.
Provide users with step by step shopping process with multi media education sources.
Highly personalized experience.
Delivers personalized experience tailored to each user's health, financial, and lifestyle profile.
One click bundle enrollment.
Buy Medicare plan bundle from different carriers in one seamless transaction, no repeated applications.
Feature prioritization & Product roadmap
