Genesis x V&A:
Hallyu! The Korean Wave
Hallyu! The Korean Wave
Hallyu, literally meaning the "Korean wave," refers to the international spread of South Korean culture.
The Victoria and Albert Museum in London, UK, has showcased the vibrant and dynamic popular culture of South Korea, exploring the makings of the Korean Wave and its global impact on creative industries such as cinema, drama, music, fandom, beauty, and fashion through their exhibition: <Hallyu! The Korean Wave> in 2023 May.
As a sponsor and partner of this exhibition, Korea's luxury car brand Genesis is bringing a mural by Korean artist Brian Ko to life using augmented reality technology for the campaign.
The mural features Haechi, a mythical Korean creature believed to ward off bad omens. Within the Haechi, viewers can see a constellation of Korean motifs, symbols, and stories, many of which are explored in the V&A’s exhibition. When scanned with a phone camera, a QR code guides viewers to the AR experience, showcasing the ever-evolving nature of the Korean wave.
The Victoria and Albert Museum in London, UK, has showcased the vibrant and dynamic popular culture of South Korea, exploring the makings of the Korean Wave and its global impact on creative industries such as cinema, drama, music, fandom, beauty, and fashion through their exhibition: <Hallyu! The Korean Wave> in 2023 May.
As a sponsor and partner of this exhibition, Korea's luxury car brand Genesis is bringing a mural by Korean artist Brian Ko to life using augmented reality technology for the campaign.
The mural features Haechi, a mythical Korean creature believed to ward off bad omens. Within the Haechi, viewers can see a constellation of Korean motifs, symbols, and stories, many of which are explored in the V&A’s exhibition. When scanned with a phone camera, a QR code guides viewers to the AR experience, showcasing the ever-evolving nature of the Korean wave.
Credits
Agency
Chief Creative Officer
Executive Creative Director
Head of Art
Art Director
Illustrator
Creative Technologist
Animator
Copyrights
Chief Creative Officer
Executive Creative Director
Head of Art
Art Director
Illustrator
Creative Technologist
Animator
Copyrights
Innocean Berlin
Gabriel Mattar
Ricardo Wolff
Maso Heck
Changkyu Ku
Joonho Brian Ko
Sey Kim
Yeonny Park
Genesis Europe
Gabriel Mattar
Ricardo Wolff
Maso Heck
Changkyu Ku
Joonho Brian Ko
Sey Kim
Yeonny Park
Genesis Europe
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353 Fulham Road, London, UK
Promotion launched May 6th, 2023
Genesis x V&A:
Hallyu! The Korean Wave
Hallyu! The Korean Wave
Hallyu, literally meaning the "Korean wave," refers to the international spread of South Korean culture.
The Victoria and Albert Museum in London, UK, has showcased the vibrant and dynamic popular culture of South Korea, exploring the makings of the Korean Wave and its global impact on creative industries such as cinema, drama, music, fandom, beauty, and fashion through their exhibition: <Hallyu! The Korean Wave> in 2023 May.
As a sponsor and partner of this exhibition, Korea's luxury car brand Genesis is bringing a mural by Korean artist Brian Ko to life using augmented reality technology for the campaign.
The mural features Haechi, a mythical Korean creature believed to ward off bad omens. Within the Haechi, viewers can see a constellation of Korean motifs, symbols, and stories, many of which are explored in the V&A’s exhibition. When scanned with a phone camera, a QR code guides viewers to the AR experience, showcasing the ever-evolving nature of the Korean wave.
The Victoria and Albert Museum in London, UK, has showcased the vibrant and dynamic popular culture of South Korea, exploring the makings of the Korean Wave and its global impact on creative industries such as cinema, drama, music, fandom, beauty, and fashion through their exhibition: <Hallyu! The Korean Wave> in 2023 May.
As a sponsor and partner of this exhibition, Korea's luxury car brand Genesis is bringing a mural by Korean artist Brian Ko to life using augmented reality technology for the campaign.
The mural features Haechi, a mythical Korean creature believed to ward off bad omens. Within the Haechi, viewers can see a constellation of Korean motifs, symbols, and stories, many of which are explored in the V&A’s exhibition. When scanned with a phone camera, a QR code guides viewers to the AR experience, showcasing the ever-evolving nature of the Korean wave.
Credits
Agency: Innocean Berlin
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Head of Art: Maso Heck
Art Director: Changkyu Ku
Illustrator: Joonho Brian Ko
Animator: Yeonny Park
Copyrights: Genesis Europe
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Head of Art: Maso Heck
Art Director: Changkyu Ku
Illustrator: Joonho Brian Ko
Animator: Yeonny Park
Copyrights: Genesis Europe
353 Fulham Road, London, UK
Promotion launched May 6th, 2023