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Designing intuitive experiences from complexity and ambiguity — grounded in users, built for impact.

Featured work.

Publisher Console: Scaling design for a product that supports 2.4 trillion ad decisions a day

Publisher Console

Scaling design for a product that supports 2.4 trillion ad decisions a day

Amazon Ads | 2025 - Present

Ads AI Targeting: AI that proposes targeting — and users who stay the author

Ads AI Targeting

AI that proposes targeting — and users who stay the author

Amazon Ads | 2026

Sponsored Ads: Amazon’s latest ads offering

Sponsored Ads

Amazon’s latest ads offering

Amazon Ads | 2026

Predictive Water Operations: B2B venture from 0 → 1

Predictive Water Operations

B2B venture from 0 → 1

Boston Consulting Group | 2023

Personal work.

Swan Space: Media art interactive performance

Swan Space

Media art interactive performance

New York, Seoul | 2024

V&A Hallyu Exhibition: AR campaign

V&A Hallyu Exhibition

AR campaign

London | 2023

SAI: Generative art performance

SAI

Generative art performance

New York | 2021

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